The market for online courses has developed rapidly in recent years. The digital age has given people more opportunities to improve their skills and learn new ones with ease. Of course, this also means more opportunities to create and promote your online courses and effectively monetize your work – regardless of your area of expertise.
Not only is creating an online course an excellent way to build connections with your customers while making profits, but it’s also great for expanding your online visibility and even increasing authority in your niche. And if you look at some of the available e-learning statistics, it’s easy to see why and how online courses can benefit your business. In the U.S. alone, e-learning has helped boost the income of 42% of businesses, while the global e-learning market is expected to be worth $325 billion in 2025.
Finally, if you want to start an e-learning business, there’s no better platform for creating and promoting online courses than WordPress. This popular CMS is completely flexible, scalable, and comes with many great WordPress themes specifically designed for online learning. Add a matching WordPress LMS (Learning Management System) plugin, and you’ll have almost everything you need to successfully create an online course in WordPress. After that, all you have to do is advertise it online. This time, we’ll help you learn just that.
Here are some of the tips you can use to effectively promote your e-learning courses with the WordPress platform:
Create a compelling landing page for your online course
Landing pages help you make a profit by turning visitors into real customers, whether you have a physical or digital product. And while an online course isn’t a standard digital product, it still counts as a product because you plan to promote it online and sell it to potential customers. This makes a landing page an ideal tool to delight your online course and grow your e-learning audience in general.
Regardless of the type of online course you want to promote, there are some elements you need to consider if you want to create a compelling landing page that will help you attract the attention of the right clientele. Here are some of them:
Aside from a high-quality copy, a strong value proposition, and an actionable CTA, you should use one of the available WordPress landing page plugins when creating your online course landing page. These plugins have many useful features and are specifically designed to help you create attractively and highly converting landing pages. We, therefore, recommend that you try one of them to get the best possible results.
Promote your online course on social media
Just as you would use the power of social media to promote your website, the same rules apply to your e-learning courses. All you have to do is select social networks you want to focus on (Facebook, Twitter, Instagram, LinkedIn, etc.) and start posting teasers about your online courses as soon as technically possible.
Of course, the key to promoting products or services that you want to showcase to your target audience is to create content about your online courses – whether it’s text, visual, or video-based. Still, the posts you end up sharing shouldn’t focus solely on your online courses. To really pique the interest of potential customers, you can also create high-quality content around the e-learning niche in general (some useful tips, advice, e-learning software reviews, etc.) or share related content that doesn’t necessarily originate from you. This will give you the opportunity to establish yourself as an expert in your field and even create a sense of community before you even start enrolling in your course. Then, when you finally start promoting your e-learning program, people will be much more willing to give it a try.
Personally, we recommend using Facebook and/or Instagram to promote your online courses. Facebook is great because it allows you to create groups that your audience can use later to communicate with each other and then share their experiences with others. Instagram, on the other hand, is another very popular platform (with nearly a billion active users) used by content creators from all backgrounds, including course creators. You can harness the power of Instagram by sharing your stories, videos, tutorials, etc. You can even analyze what your competition is doing by using appropriate, niche-related hashtags.
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Create your email list
Email marketing is one of the oldest, most popular, and most effective tools for promoting a product or service to the online masses. Essentially, it’s the process of using email to send messages to potential and existing customers. Not only does the use of email have incredible reach, but it’s also a great opportunity to create personalized messages for your audience and engage them individually with your online courses.
To send emails to your potential customers, you must first create your email list – that is, create a list of email addresses that contain all the people who are interested in receiving emails from you. We recommend that you don’t buy an email list and instead expand your email list naturally. That way, you’ll have people on your list who have the highest conversion potential.
Some of the ways to build your email list include blogging, guest posts, and paid advertising. You should also create visible CTAs and opt-in forms (there are some great plugins to help you create opt-in forms) and distribute them in your content. Also, don’t forget to give your audience a proper incentive. This can be as simple as a monthly newsletter subscription, free e-book access (provided they agree to receive emails from you), or the like. Remember to just make a list of people who want to receive your messages and promotions in their inboxes. This way, you’ll be much closer to attracting more potential online course customers.
Get involved in content marketing
Content marketing plays a huge role in the marketing strategy of virtually any brand, product, or service, and the same goes for your online courses. By creating different types of course-related content, you can build the much-needed brand authority and eventually direct the right type of traffic to your website dedicated to promoting your online course. Of course, what kind of content strategy you will implement depends entirely on your specific niche and target group. You can write blog posts, create videos, tutorials, and guides, provide case studies, participate in podcasts and webinars (more on these two later), and the list goes on.
Guest blogging, in particular, is a fairly effective form of content marketing. Guest blogging is also considered one of the most powerful tactics for building inbound links. Typically, in blogs that allow guest posts, you can place a link that leads to one of your blog posts or other relevant pages on your site. This makes guest blogging a great opportunity to insert a relevant link and direct traffic from other websites in your direction and even direct them directly to your online course. So here you go – find your target blogs (using Google and social media search and analyzing your competitors’ backlinks), contact them with your guest blogging offer, and start raising awareness of your online courses.
No matter what type (or types) of content marketing you choose to promote your online course, don’t forget to use some of the most important 구글 SEO (Google SEO) tactics. This will ensure that the content you create is properly optimized for search engines and increase your chances of higher visibility in search results.
Conduct a webinar to interact with potential customers
Another great way to spice up your online courses is to create live webinars. Similar to podcasts, webinars are great because they offer the opportunity to give valuable information to your potential customers. Then you can leave them in anticipation of more useful content that is only available when they buy your online course. Plus, this is an exclusive way to interact directly with your audience and answer all their questions.
The best way to run a webinar is to host a virtual event on your WordPress site by using one of the available webinar tools (such as Zooming) and then connect it to your WordPress site (such as Schedule Responsive Schedule or Event Calendar) via a suitable scheduling plugin.
Regardless of your specific expertise and the type of e-learning course you want to create, promoting your online courses is essential to attracting the attention of potential customers and making sales. We strongly recommend that you take a look at these tips as they can only help you make a well-deserved profit and build a solid reputation in your niche that will make your audience come back.